♨️ DSAG Bremen 2025
& Why SAP auf Hyperscaler‑Clouds Belongs in Every SAP Strategy Bag
It’s that time of year again! The DSAG Annual Congress is coming to Bremen again from September 16‑18, 2025 and for every SAP user, consultant, partner, or technologist in the German‑speaking world, this event is an anchor point.
If you ask me, there’s no better occasion than DSAG Bremen to reflect, to learn, and to sharpen your strategy. And in that spirit, I want to talk about how my book SAP auf Hyperscaler‑Clouds fits into what’s happening now and why it might be more relevant than ever.
What Makes DSAG Bremen So Special in 2025
- Over 5,500 participants expected: users, decision makers, SAP experts, partners. A melting pot of real use‑cases, challenges, and visions.
- 175+ exhibiting partners showcasing SAP trends, solutions, and the future path from ECC to S/4HANA, from on‑premise to cloud, from legacy custom code to modern architectures.
- Keynotes, expert sessions, workshops—for both business & IT. Deep dives into transformations, migrations, hyperscaler partnerships, governance. This is not just “see the product demos”, but “hear war stories and lessons learned.”
The theme this year emphasizes what many companies are wrestling with: finding balance—between innovation and stability, between speed and risk, between regulatory constraints and cloud opportunity.
Why SAP auf Hyperscaler‑Clouds Matters Right Now
You might already know the book, but here are a few reminders and updates that connect with what you’ll see, hear, and discuss at DSAG:
- The book, co‑authored by Steffi Dünnebier and myself, gives you practical guidance on migrating SAP workloads to hyperscaler clouds: Azure, AWS, Google. It covers architecture, integration, operations, and especially how to keep workflows, reliability, compliance intact. Rheinwerk Verlag
- In the book, we argued that ECC / ERP 6.0 support (mainstream + extended) was heading toward 2027 / 2030 as hard deadlines. Many enterprise users built their plans accordingly. With recent SAP announcements (e.g. private edition transition options), some of those timelines are getting more flexible—but only if you prepare now. See details here.
- The book includes best‑practices for hybrid scenarios, governance, cost control, automation for operations, and how to partner with hyperscalers. For those attending DSAG, you’ll hear many of these topics echoed: cloud architecture, shift to managed services, balancing cost, compliance, performance.
And if you do not have a copy yet, get yours at the Rheinwerk booth on the DSAG
What I’ll Be Looking for at DSAG—Bonus Value for Readers
At DSAG in Bremen, I’ll be listening for:
- How many users are going with SAP ERP Private Edition Transition Options to get more time, instead of rushing into full S/4 migrations.
- Stories from the field: what worked, what failed in early hyperscaler migrations—especially in regulated industries, manufacturing, public sector.
- How hyperscalers are partnering (or being asked to partner) more deeply, not just for infrastructure, but for managed services, automation, operations and security.
- What kinds of governance frameworks and migration paths are being adopted—because even when you move to cloud, complexity (custom code, integration, data) doesn’t go away.
These are exactly the kinds of insights that are in SAP auf Hyperscaler‑Clouds, but live, current, discussed in panels and over coffee.
What This Means for Enterprise Clients
If you live in the world of SAP enterprise, DSAG/Bremen + my book give some powerful signals:
- You can adjust your roadmap – The shock of “you must migrate by 2030 or else” is softening a bit, giving more breathing room. But breathing room doesn’t equal infinite delay—you still need momentum.
- Cost of delay vs cost of being first mover – Delaying carries costs: security, innovation, opportunity. Being early helps benefit from hyperscaler efficiencies, modern best practices, cloud native services.
- Choosing partners wisely – Hyperscaler infrastructure is one piece—who supports you in monitoring, in upgrade cycles, in custom code refactoring, in DevOps and operations matters.
- Governance, compliance and business continuity are not optional. When you shift SAP core systems to cloud or private edition, you must ensure SLA, auditability, performance, and disaster recovery are rock solid.
What Hyperscalers (Microsoft, AWS, Google) Should Be Doing
From the supply side, here are some thoughts:
- Make pre‑built migration tooling and best practices widely available. Show reference customers. Make proof‑points.
- Provide flexible licensing / cost models that account for phased migration, mixed landscape (on‑prem + private cloud + public cloud), and long‑tail support, especially for edge cases and verticals.
- Invest in managed services around SAP operations (patching, monitoring, performance), security, compliance, and training. Many companies will evaluate clouds not just on infrastructure but on the operational burden.
- Highlight reliability, compliance, data locality, sovereignty—because many SAP users care deeply about those, especially in DACH region.
Looking Forward: DSAG + SAP auf Hyperscaler‑Clouds = Better Strategy
If you’re heading to DSAG in Bremen:
- Bring your book. Use it as inspiration what you ask in vendor‑booths and panels.
- Attend sessions on SAP migrations and cloud strategy—compare what the book describes with what companies are doing.
- Use DSAG to build your network with peers who are doing actual migrations; lessons there will often be more practical than anything you read.
- Use the extra input you gather to refine your internal roadmap—update your stakeholders with real cost/benefit, risk assessments, and phased plans.
Because SAP auf Hyperscaler‑Clouds isn’t just theory—it is a playbook for what many SAP shops will be facing over the next few years. And DSAG Bremen gives you the chance to confirm, challenge and sharpen that playbook live.
Whether you’re in Hall 6 at a partner booth, in a session room, or over coffee in Bremen—I can’t wait to see how the future of SAP + hyperscaler clouds takes shape.
Stay clever. Stay responsible. Stay scalable.
Your Mr. Microsoft,
Uwe Zabel
🚀 Curious how SAP deadlines, cloud migration and the hyperscaler ecosystem are evolving in real time? Follow my journey on zabu.cloud—where cloud, AI, and business strategy converge.
Or ping me directly—because building the future works better as a team.
