Microsoft Surprises the World with Surface
On June 18, 2012, Microsoft dropped a bombshell at their press event — something no one quite saw coming. Best known for its software legacy in operating systems and Office suites, Microsoft is now venturing into hardware with a brand-new tablet device known as Surface, slated to run on the latest Windows 8 platform. Until now, Microsoft had largely focused on software (aside from the Xbox console line), leaving hardware innovation to its OEM partners. However, this dramatic shift suggests Microsoft wants to take a page from Apple’s playbook by developing and marketing its own integrated hardware-software experience. Naturally, this raises eyebrows for manufacturers who have been collaborating closely with Microsoft to develop Windows 8 tablets.
(more…)Microsoft Surprises the World with Surface
On June 18, 2012, Microsoft dropped a bombshell at their press event — something no one quite saw coming. Best known for its software legacy in operating systems and Office suites, Microsoft is now venturing into hardware with a brand-new tablet device known as Surface, slated to run on the latest Windows 8 platform. Until now, Microsoft had largely focused on software (aside from the Xbox console line), leaving hardware innovation to its OEM partners. However, this dramatic shift suggests Microsoft wants to take a page from Apple’s playbook by developing and marketing its own integrated hardware-software experience. Naturally, this raises eyebrows for manufacturers who have been collaborating closely with Microsoft to develop Windows 8 tablets.
(more…)