The idea for this was born at the retailer Amazon in the early 2000s. Initially, server instances were developed under the name EC2 to be able to meet the growing needs of the online retailer itself.
Many companies are just starting of their adoption journey into the public Cloud and experiencing what cloud economics might is. But most of them struggles or even fail to manage the corresponding cloud cost. Most of them even did not setup a framework for cloud cost management or government. The result is often the same. Uncontrolled growth of the monthly bill with no clue, where all the cost come from.