From Marzipan Bars to Modern Product Strategy: What Conjoint Analysis Still Teaches Us

In my student days, I used conjoint analysis to find out why marzipan bars underperform on the snack shelf. Years later, working with Microsoft Cloud and AI, I still use the same principles: test concepts early, understand trade-offs, respect segments, and stay honest about the limits of any model. From marzipan to modern SaaS—customer preference is still king.

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