Belfiore’s Binary Shirt: When Windows 10 Easter Eggs Meet Geek Joy
At Build 2015, Joe Belfiore wore a Windows logo made entirely of 1s and 0s—and yes, the community decoded real messages inside. Beyond the fun, the shirt symbolized Windows 10’s developer-first pivot: Continuum, Cortana, UWP, and a faster cadence. A tiny easter egg, a big signal—this was a new decade for Windows culture.
