IBM’s Mac Bet: Why Paying More Upfront Can Cost Less Overall
Just now, a headline made a lot of CIOs raise an eyebrow: IBM claims each Mac saves around $270 compared to a comparable PC—despite the higher purchase price. The trigger wasn’t a marketing one-pager; it came from real operations data as IBM expanded its employee-choice program and began rolling out Macs at scale. Fewer help-desk tickets, simpler support, and strong user satisfaction