Telefónica Germany CEO Thorsten Dirks: “We Are Up Front”
In February 2015, Thorsten Dirks, CEO of Telefónica Deutschland, sat down with the Rheinische Post and outlined the company’s next steps after its landmark merger with E-Plus. His comments confirmed two major moves: the E-Plus brand would disappear, and Düsseldorf would remain a central hub for the combined business. For Germany’s telecom market, this was more than a rebrand—it was the start of a new chapter in competition with Deutsche Telekom and Vodafone.