he German mobile market in 2015 is shifting fast. First came the E-Plus and o2 merger under Telefónica. Now, according to a report in manager magazin, the Base brand may also be heading for the exit. If true, it marks another chapter in Telefónica’s strategy of slimming down its brand portfolio and sharpening its focus.
Telefónica Deutschland is moving fast. The company is merging the o2 and E-Plus networks into one of the densest mobile footprints Germany has ever seen. The goal is simple: stronger LTE coverage, fewer dead zones, and smoother connectivity for millions of customers.
For users in test regions, the future is already here. Phones are roaming seamlessly between o2 and E-Plus towers without extra charges or confusing settings. If this continues nationwide, the German mobile landscape could shift dramatically.
In February 2015, Thorsten Dirks, CEO of Telefónica Deutschland, sat down with the Rheinische Post and outlined the company’s next steps after its landmark merger with E-Plus. His comments confirmed two major moves: the E-Plus brand would disappear, and Düsseldorf would remain a central hub for the combined business. For Germany’s telecom market, this was more than a rebrand—it was the start of a new chapter in competition with Deutsche Telekom and Vodafone.
